Funded Projects
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Ad-VantageAcademic Lead: Hannah Raybould, University of South Wales
Business Partner: Pauline Burt, Film Agency for Wales Project description Ad-Vantage aims to engage audiences in the development of short film adverts through a bespoke on-line platform to capture consumer data. The platform is the first structured project that emphasises the importance of market/audience analysis to film-makers from the onset. |