Sustenance and Locality
Academic Lead: Richard Marggraf Turley - Aberystwyth University
Sophie Bennett - Aberystwyth University
Business Partner: Aron Evans - A&O Studios
Nancy Evans - Artis Community
The aim of the project is to promote the production and healthy consumption of Welsh food within a frame of locality and cultural heritage. The project will do this by creating a regional food iconography for Rhondda Cynon Taff developed through workshops bringing together innovatively local arts groups and food businesses, thus addressing traditionally undervalued opportunities for enhancing business competitiveness through artistic skills. This mutual exchange will help businesses move beyond the limits of conventional branding to consider the appeal of their product through local iconography, utilizing a new set of visual art skills and techniques to promote their product.
Workshops leading to blog diaries. These blogs are the basis of the online Edible Wales project guide.