Funded Projects
|
Edible WalesSustenance and Locality
Academic Lead: Richard Marggraf Turley - Aberystwyth University Sophie Bennett - Aberystwyth University Business Partner: Aron Evans - A&O Studios Nancy Evans - Artis Community Project description The aim of the project is to promote the production and healthy consumption of Welsh food within a frame of locality and cultural heritage. The project will do this by creating a regional food iconography for Rhondda Cynon Taff developed through workshops bringing together innovatively local arts groups and food businesses, thus addressing traditionally undervalued opportunities for enhancing business competitiveness through artistic skills. This mutual exchange will help businesses move beyond the limits of conventional branding to consider the appeal of their product through local iconography, utilizing a new set of visual art skills and techniques to promote their product. Project outcomes Workshops leading to blog diaries. These blogs are the basis of the online Edible Wales project guide. |